British Cycling has developed its partnership deal with Bradford Council in a bid to inspire thousands more of the city’s residents to get on their bikes.
The agreement, which runs through to 2019, will see HSBC UK recreation programmes rolled out across the city including HSBC UK Guided Rides, HSBC UK Breeze rides for women, HSBC UK Ride Social and HSBC UK Go-Ride, British Cycling’s development programme for young people.
British Cycling first signed a partnership with Bradford Council in 2010. Since then almost 50,000 people have taken part in British Cycling recreational programmes and over 170 local Ride Leaders have been trained to take people out on guided bike rides.
British Cycling Partnerships Manager, Tom Mutton, will present a framed Great Britain Cycling Jersey to Bradford Council’s Chief Executive, Kersten England, to commemorate the success of the partnership. Councillor Alex Ross-Shaw, Executive Member for Regeneration, Planning and Transport, and Councillor Sarah Ferriby, Executive Member for Environment, Sport and Culture, will also be in attendance.
Kersten England said: “We’re delighted to sign up to a further two year partnership with British Cycling. The sport’s popularity is soaring and it is great that Bradford is at the forefront of that.
“We have achieved so much already over the past seven years in boosting the profile of cycling in the district, not just locally but nationally.
“Hosting the 2014 Grand Depart of the Tour de France and this year seeing the much loved Tour de Yorkshire make its way through the beautiful sweeping landscapes of our district, has secured our region’s status as the unofficial capital of British Cycling. And off the roads Bradford showcased the Cyclo-Cross Championships in Peel Park which was another spectacular success.
“On a local basis, we have staged hugely popular traffic-free cycling events in the city centre each year, and secured infrastructure such as the Supercycle Highway connecting Bradford to Leeds.
“But we still want to build on that success and work with British Cycling to grow our reputation as a place where cyclists are welcome and the sport goes from strength to strength.”
Commenting on the partnership, British Cycling Partnerships Manager, Tom Mutton, said: “Bradford has truly embraced cycling at all levels since we started working with the city back in 2010.
“There are some fantastic local ambassadors and many heart-warming stories about how cycling has changed people’s lives for the better and I know that we’ll continue to do some great work in the city over the next two years and beyond.”
Bradford has been bitten by the cycling bug recently with many cycling events visiting the city in recent years, including the HSBC UK Cyclo-Cross National Championships, a stage of the Tour de Yorkshire and the Cycle City, Active City conference.
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