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Fashion with Love My Apparel


rhianWe’ve caught up with Love My Apparel’s Rhian Jones to delve deeper into the fashion world and find out what to expect to see this summer

Can you tell us a bit about yourself, how you got into the industry and the history of Love My Apparel? 

My name is Rhian, I relocated to Baildon in West Yorkshire from Cardiff after the birth of my first daughter Olivia. A few years later that I decided to set up Love My Apparel as an online women’s clothing boutique. I already had a background in fashion retail, fashion buying and styling so this seemed like a natural next step for me to take, especially with being a new parent, the freedom of running a business from home suited us perfectly.

What’s your fashion recommendations for Spring Summer 17? 

For Spring Summer 17 you will see the return of bright colours, which has got to be the best part of any summer wardrobe. There is nothing better than a ‘look at me’ bright yellow dress or ‘make a statement’ grass green separates. A few big trends you will notice will be the deconstructed shirt, with off shoulder cuts or plenty of ruffles added in. This can be easily styled with your favourite pair of skinny jeans. Another preferred trend of mine is the wallpaper floral style print, which looks great in jumpsuits or midi dresses, but also the softer dreamier florals which you can see a lot of with a new LA brand we are now stocking, For Love and Lemons, this will be a go-to in the Summer months.

Do you have any fashion ‘no-no’s’ that you’d like to share with our readers?

My biggest ‘fashion’ no-no would be real fur. At Love My Apparel, we will never stock any real animal fur or skin and are currently applying to become a Vegan approved retailer with PETA UK. Cruelty free fashion is very important to us.

If our readers are shopping online, do you have any tips on how to get it right so there’s no surprises when it arrives?

At Love My Apparel all of our products will match the colour shown on our website. Of course if the model in the product images is a size 8 and your size is different then you need to have a realistic expectation of what the product will look like on you. With regards to sizing, all clothing websites should provide you with a size guide. At Love My Apparel we also have a live chat function so you can chat in real time with one of our stylists and get a much better idea of look and sizing, and any other styling queries you might have.

Outside of fashion, what do you do to relax? 

I love keeping fit and eating healthily as well as socialising and going to events with friends. My daughter Olivia takes up most of my free time which usually consists of running her around to various activities. She goes to SCALA performing arts school in Horsforth so I’m a bit of a stage mum!

Check out Love My Apparel’s full range on their website at www.lovemyapparel.com and follow them on Twitter and Instagram at @LoveMyApparel

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